Friday, April 18, 2014

Grim YouTube video goes viral, makes drivers think twice about speeding

By Emily Eyring, Deseret News

Published: Wed, Jan. 8 3:40 p.m. MST

Speed ad - Mistakes

 A New Zealand public service announcement posted to YouTube has gone viral.

Snow showers along the Wasatch Front gave morning commuters a reason to slow down Wednesday. Even with drivers taking added precautions, the traffic incidents report on KSL.com remained populated throughout the afternoon, and radio hosts continually urged everyone to prioritize safety over speed.

People getting behind the wheel in New Zealand are experiencing significantly warmer temperatures today, but they are receiving similar safety advice in the form of a viral YouTube video.

The New Zealand Transport Agency posted the one-minute ad created by Clemenger BBDO on Jan. 5 as part of a campaign that "encourages the audience to be conscious of other road users and to choose a safer speed that factors in the chance for human error," according to nzta.govt.nz.

The video, titled "Mistakes," features a father and son making a turn in one car and a man speeding toward the intersection they are leaving in another. Time is frozen for a moment as the father and the man step out of their cars and discuss the roles they are about to play in the impending crash.

The video has been viewed more than 1.8 million times and received comments showing the message is striking a chord.

"Next time you drive faster than the speed limit, ask yourself: Is there tragedy in my future? In someone else's future? Hopefully, this compelling, thought-provoking video will encourage folks to ease off the accelerator," Steven Gursten commented.

Twitter users are also sharing the public service announcement, calling it "powerful," "devastating," "haunting" and "unforgettable."

An explanation of the ad campaign on the NZ Transport Agency website notes that "speed is still a contributing factor in 20 percent of all fatal and serious injury crashes on New Zealand roads."

Emily Eyring is an editor and product manager for DeseretNews.com.

Recommended
1. toshi1066
OGDEN, UT,
Jan. 9, 2014

I liked it because there were multiple messages in it. The father needed to look both ways better before pulling out, the viewer saw the oncoming car through his side window. The speeder needed to slow down and we all need to be extra cautious when our children are in the car.

2. JoeyA
Taylorsville, UT,
Jan. 9, 2014

Sadly, I expect not much change in the normal attitude many Utah drivers have already.
Even with this *scary* report.
*It is not going to happen with me*
*Oh well, I have not been caught speeding yet*
etc, etc.
Call me a pessimist, but I can actually claim that I have been accident and *ticket* free for over 25 years now.
Simply because I try as hard as I can NOT to exceed the speed limits and slow down in bad weather conditions and at night.
Just my opinion, and whoever does not agree with me, it is his or her privilege to do so.

3. yahoo
Logan, UT,
Jan. 9, 2014

I really like this ad campaign. It needs to be shown in High Schools, Religious Groups, everywhere. The after affect needs to be shown as well. I know there would be more questions with a before and after ad because the realization after the accident has more affect because of decisions made. Before the accident took place the driver hitting can only image what may happen and all he sees is himself hitting the other car with no possible solution. Whereas the person being hit has other issues to look at. So many observations can be taken from this.

4. washcomom
Beaverton, OR,
Jan. 9, 2014

Too bad this ad will not be seen by everyone, nor will the message resonate with all. One of the most broken laws of the land is speeding, yet it is "approved" because it is too hard to catch and cite those who do so unless it is very flagrant.

5. Colby27
Logan, UT,
Jan. 9, 2014

@Washcomon: I agree that not everyone will see this ad; however, it's our responsibility to share it through social media. If you have Facebook, or Twitter...post it like crazy and then it would be others' responsibility to share; it starts with one person.