Monday, Sept. 1, 2014

LDS Church says 'Happy Mother's Day' with campaign on motherhood

By Tad Walch, Deseret News

Published: Thu, May 8 3:40 p.m. MDT

 The LDS Church launched a Mother's Day social media campaign Wednesday.

The LDS Church launched a Mother's Day social media campaign Wednesday.

(YouTube screenshot)

SALT LAKE CITY — The LDS Church is honoring Mother's Day with a two-minute video and social media campaign celebrating women "who willingly accepted a divine role, a thankless job, a sticky, sleepless, soul-stretching career."

The video, titled "It Was Mom," is on a new web page,, and the video and multiple memes around the campaign's tagline, #ItWasMom, have been and will be posted on several social media pages of The Church of Jesus Christ of Latter-day Saints —,,, and

“No matter where you are in life, whether you are a woman looking forward to one day having a family, currently in the trenches of motherhood or a seasoned grandmother, there is a mother to be found in each of us,” said Sister Linda K. Burton, the church’s general Relief Society president. “A nurturing influence is not limited to those who bear children. The effect of righteous women is felt in communities throughout the world.”

The Facebook page posted a quote from Elder Russell M. Nelson of the church's Quorum of the Twelve Apostles honoring women who are not mothers, and a blog item posted on April 29 suggested people use Mother's Day to thank "other mothers," or women who influenced their lives.

"I honor women who are not mothers," Elder Nelson said. "They know that motherhood is but one of the realms of womankind. The virtue and intelligence of women are uniquely applicable to other realms as well, such as compassionate service and teaching."


It Was Mom: A Mother's Day tribute to moms

1. Sneaky Jimmy
Bay Area, CA,
May 9, 2014

Mothers Day is always the worst Sunday of the year for many women. No matter how much good a woman as done, many will feel guilty about something they haven't done or blame themselves for something out their control. The video is high quality but there is, as always, underlying tones of propaganda.

2. Liberal Ted
Salt Lake City, UT,
May 9, 2014

Sunday is what you make you of it. If you enter the chapel with that attitude, that is something that needs to be changed by the individual.

Everyone whether bad or good has a mother. No one claims that they have a mother or is a mother that has lived the perfect life. If they claim to have the best mom, that's because they feel their mother did her best and they felt their mothers efforts. It shouldn't be translated that their mother did everything perfectly, there is only one perfect person that lived on this earth.

If you're single and not a mother. You still have a mother that brought you into this world. Some where great examples, other mothers struggled with addictions etc. That doesn't mean we do not honor motherhood.

3. G L W8
May 10, 2014

I don't know what one commentator above had in mind by "underlying tones of propaganda"--perhaps the suggestions that moms teach us about God, or the shots of weddings obviously taken on temple grounds. But do we label everything "propaganda" in today's cynical, "politically correct" world? That's a contradiction in our ways of expressing our values if there ever was one. We should expect no more and no less a message from a church that values its mission to bring people to Christ.

4. Hansenherd
Riverton, UT,
May 10, 2014

Whenever I hear about mothers who hate Mother's Day, (and I know a few of them!) it makes me sad. Mother's Day isn't about celebrating the perfect mom, since there is no such thing. Nor is it about making women feel guilty about their failings and shortcomings. To me, Mother's Day should be about being thankful - thankful for our own mothers, and for the opportunity and blessing and challenge it is to be a mother. As for women who have no children, I am thankful to them for the help and support so many of them give to the mothers & children they know. Mothering is not the sole domain of women who bear children, in my opinion. I know wonderful, childless women who have helped me mother my children - in school, in church, in sports. So, when it comes to Mother's Day, I think that motherhood can be the most difficult, thankless job in existence, and I'm grateful there is one day a year to honor those who are willing to shoulder that burden - in all their glorious imperfection!