Friday, April 18, 2014

The cost of love (14 items)

By , Deseret News

Feb. 11, 2014

Americans spend quite a bit of money on Valentine’s Day. With 62 percent of adults celebrating the holiday and 23 percent of adults purchasing flowers, according to The History Channel, showing our love on Feb. 14 is doing a lot for the economy.

1 of 14. Total money spent

Believe it or not, it is estimated that Americans will spend $17.3 billion billion on Valentine’s Day related items this year.

Source: National Retail Federation

2 of 14. Average spent per person

The average person celebrating the holiday (over the age of 18) will likely spend $133.91.

Source: National Retail Federation

3 of 14. Amount men spend

The average amount of money men spend on Valentine's Day on gifts overall is around $150, according to The History Channel's website. This year, however, The National Retail Federation expects most men to spend closer to $108.38.

4 of 14. Amount women spend

The average amount of money women spend on a Valentine’s Day on gifts is $74, according to History.com. The NRF, on the other hand, expects women to spend $49.41 this year. That's well below half of what men are expected to spend.

5 of 14. Candy

It is estimated that in 2012, $1.6 billion was spent on candy for the holiday. This year, the NRF estimates that 48.7 percent of consumers will buy candy for their loved ones.